Advantage of Incentives

Holiday Travel of America knows that every organization wants a brilliant strategy. For many, incentive programs have been instrumental in boosting the bottom line. From the Fortune 500 to family-owned franchises, countless companies reap the rewards of their employee and consumer incentive marketing initiatives every day.

Making a case for travel-based incentives is simple by being aware of its benefits to business. If your companies primary objective is to reward stellar performance with monetary rewards, you should be aware that unlike cash, travel motivates in the long-term, while cash only offers momentary satisfaction.

"How companies use incentives and what their primary objectives are".
Incentive Use
Primary Objective
63%
Recognize Performance
59%
Boost Morale
52%
Business Gifts
49%
Build Employee Loyalty/Trust
50%
Sales Incentives
42%
Increase or Maintain Sales
41%
Non-Sales Recognition Awards
31%
Foster Teamwork
27%
Consumer Promotion
29%
Build Customer Loyalty/Trust
18%
Dealer Incentives
26%
Improve Customer Service
18%
Start or Maintain Business Relationships
20%
Start or Maintain Business Relationships
15%
Safety Awards
10%
Create New Markets
       
Source: Incentive May04
Why Incentives
Types of Incentive Programs
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